That doesn’t mean “Mulan” should be on Disney+ tomorrow. Regardless, one can only hope “Frozen 2” represents a thawing of the ice that has encased the industry’s scheme of distribution windows, having barely budged for decades. In comparison, accelerating “Frozen 2” is a much smaller risk because it has already been available for users to purchase on DVD, albeit for an abbreviated period. That’s unlikely to happen for a simple financial reason: the traditional rollout of a blockbuster like “Mulan” is bound to yield more profit across the usual windows of home entertainment and pay TV than it can bypassing all that via Disney Plus, which can’t yet match the global footprint Disney has in theaters. Its new streaming service, Disney Plus, released “ Frozen 2” on Sunday three months earlier than scheduled, promoting it as a gift to an audience facing “challenging times.”īut viewed in tandem, this pair of decisions sparks a logical question: If “Frozen 2” can stream to homes early, why not just put, say, “Mulan” on Disney Plus now, too, instead of in theaters at some future undetermined point?
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